Eventbrite Reporting & Insights
ROLE
Lead Product Designer
DATE
SERVICES
TEAM
about.
Eventbrite Reporting & Insights is the workspace organizers use to track and understand event performance, spanning 15+ reports across sales, attendees, orders, payouts, and more. Together, these reports receive over 1 million hits per month, making reporting a critical surface in the product.
Despite this scale, reporting was underperforming. 47% of transacting creators didn’t use reporting at all, and those who did rated the experience a C- level of satisfaction. While Eventbrite had operated for over 20 years, reporting had seen little meaningful investment in the past decade.
The result was growing tech debt and fragmentation: unfinished initiatives left multiple reports spread across different front-end implementations, increasing maintenance costs and eroding user trust. At the time, the system was so fragmented that internal CX teams regularly ran SQL queries for customers, underscoring the need for a scalable, lower-risk approach.
This project defined a clear, user-driven vision for Reporting & Insights and a prioritized framework to make reporting work again.
challenge.
The main challenge lay in capturing the perfect shape and surface of the bubbles, aiming for a realistic, soft appearance with dynamic light and shadow effects. The shade of purple needed to be impactful yet balanced, giving the bubbles their signature look. It was also essential to ensure each bubble retained dimensionality and a natural flow in abstract compositions, which required careful attention to lighting, color blending, and material properties in the 3D environment.
result.
The Violet Orbit design gained popularity among artists and designers due to its versatility and visual appeal. The purple bubbles were incorporated into various art pieces, including album covers, exhibition posters, and abstract graphics. This design complemented other artistic elements seamlessly, adding a fresh, modern touch to a range of creative projects. Feedback showed these bubbles quickly became a favored design element, bringing new dimensions to artistic works.
testimonial.
Kaitlin doesn’t just design—she elevates. Every product idea she touches becomes clearer, smarter, and more impactful. She knows her craft inside and out, and it shows in everything she creates
Justine Fields
Senior Product Manager
